Stereotyping and being stereotyped in return is a natural human impulse. We do it at home, in school, at the workplace. It is the way we make sense of the unfamiliar around us even as we have little or no information at all about a person's background and personality.
In the closely-knit environment of small businesses, stereotypes also apply. Yet instead of allowing these prior notions to limit opportunities or bring down morale, entrepreneurs can actually use them to draw out the best qualities of each team member, make others aware of each other's strengths, weaknesses and tendencies, and make the group more cohesive and collaborative.
Here are 4 of the most common stereotypes in startup teams – and how to use them to your advantage.